“YOU Brand Strategy” Workshop


“A brand is what people say about you when you are not in the room, Jeff Bezos CEO Amazon.com”; Under the umbrella of the International School of Business, more than 100 Business students from ISB & BAL met at the MUBS Beirut campus on January 15th to attend the ultimate ‘YOU BRAND’ strategy workshop with expert Sonya Sabbah. The event was divided into 4 sessions: Discover & Build Your Personal Brand, Learn the 5 Secrets of Personal Branding, Increase Your E.Q and Maximize Your Brand Visibility. In the subsequent sessions, the importance of branding skills was followed by 2 personal exercises and a Q&A session.

*Expert Sonya Sabbah is CEO of Excellence First| Certified Executive Coach| International Strategist & Author of ‘Etiquette in the City”

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